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Social Research Methods: Qualitative and Quantitative Approaches



I wrote this text to help you learn about how social scientists do research and so you can conduct your own studies. I consider two main issues in this chapter: why you should learn about doing social research and the basics of what social science research is all about.

 Social science research is pervasive, and it affects your daily life as well as that of your family, friends, neighbors, and co-workers. Findings from social science studies appear on broadcast news programs, in magazines and newspapers, and on many Web sites and blogs. They cover dozens of topics and fields: law and public safety, schooling, health care, personal and family relations, political issues, and business activities as well as international and social trends. We use the knowledge and principles of social science research, directly or indirectly, as we engage in relationships with family, friends, and co-workers, participate in community life or public policy, and make daily decisions in business, professional life, and health care. Social research is not just for college classrooms and professors; high school teachers, parents, business owners, advertisers, managers, administrators, officials, service providers, health care professionals, and others use its findings and principles. They use them to raise children, reduce crime, manage health concerns, sell products or services, digest news events, and so forth. There is little doubt about the importance and centrality of social science research. Despite scattered criticism to the contrary, research is highly relevant for understanding social life generally and to the decisions you make each day


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